Just like SSL is important for your website’s security, Web Analytics is an essential tool in terms of developing your online business strategy. Businesses or blogs with no physical presence depend solely on their analytics data and shape their strategy accordingly. On all the WordPress websites we develop for you, we set up a free analytics tool with all the premium features that cost nothing. This wallet-saving tool comes from Google itself with the name Google Analytics for WordPress site. It is one of the most powerful tools for digital marketers.

Google Analytics for WordPress site is a free web analytics tool that provides insights into how visitors interact with your WordPress site. It helps you understand your audience and make informed decisions on improving your content for the future. 

Nowadays, almost all businesses have a website that marks their online presence, so it is essential to know the inner structure of your website to see how many accomplishments you are making. To analyze that, you need to know how many people visit your website, when they stay, and which pages they visit. That said, this article will look into the reasons why Google Analytics is widely preferred and why you should use Google Analytics for WordPress site.

10 Reasons Why You Should Use Google Analytics For WordPress Site

Below are reasons why you should use Google Analytics for WordPress site to understand your website and its visitors better.

1. It Tells You How A Visitor Found You

Whether you tell Google about a social media campaign you’re running for your website or the links you’re sharing in WhatsApp groups or not, Google will know. Google Analytics has a whole section reserved for this. With over one billion websites live on the internet, if a person visits your website, Google Analytics will tell you which source he came from. It also keeps track of how many new users visit your website. 

2. It Is Free of Cost

A first-time user will think that the perks of such services always come with a high cost, but in the case of Google Analytics, that is not true. Google Analytics is a free-to-use tool from Google that helps you to save your budget that can be invested in other sectors of your website or online business. It collects data about how people use your site, what they click on, and how long they stay on each page. This information helps you understand what content works best for your site visitors.

3. It Is Easy To Use

Google Analytics is simple enough for even inexperienced website owners with basic computer skills to understand. The basic tenets of Google Analytics for WordPress site, such as goals, funnels, conversions, visits, and sources, are simple for new users to grasp. The tool is updated on a regular basis, but its basic structure has remained unchanged for nearly a decade.

4. Allows You To Create Customized Reports

Google Analytics allows you to choose from report templates or create a custom report of your own. You can choose the metrics and dimensions and decide how they should be displayed.

Follow these steps to create a custom report.

Step 1: Sign into Google Analytics.

Step 2: Navigate your view.

Step 3: Click Customisation and select Custom Reports from the menu.

Step 4: Click Customization, then on  “+ New Custom Report”.

Step 5: Enter Report Title under General Information.

Step 6: Select Report Type (Explorer, Map overlay, or Flat Table)

Step 7: Define your Dimensions and Metrics

Step 8: Click Save

5. Automated Data Collection

Google Analytics has a feature that makes it easier to import Google Analytics data into Google Docs, Sites, or Spreadsheets. All you have to do is create a Google Analytics account and paste some code into your website. This will allow Google Analytics to collect data from your website and produce reports automatically. You can collect a report anytime without extra effort; Google Analytics for WordPress site handles everything.

This Google Analytics feature not only saves you time but also gives you immediate access to reports so that you can quickly implement strategies for improving the performance of your website.

Also Read: Best IDE For WordPress – The Top 6

6. Can Be Easily Integrated With Other Tools And Platforms

Another extraordinary feature of Google Analytics is that it can be easily integrated with other tools and platforms, the most notable being Google Adwords and Google Search Console. Google Analytics has a simple and easy-to-use interface like all other Google services. It works well on the desktop and is fully functional on smartphones and tablets via its Google Play Store app. The easy integration feature can help increase productivity by using multiple excellent tools together.

7. It Tells You Valuable Information About Your Audience

One of the mind-blowing features of Google Analytics is that it gives you valuable information about your audience including their:

• Age
• Gender
• Interests
• Device
• Location

This excellent feature helps marketers understand their ideal audience and shape their content accordingly. The information provided is so accurate that it even tells you which model of smartphone the user was using and what were the user’s interests. This one feature can persuade anyone to use Google Analytics for WordPress site.

8. Identifies Most Popular Pages On Your Website

Almost every website has some pages that receive more traffic than others. You’ll also have pages that keep visitors on the site longer or convert more effectively than others. Google Analytics for WordPress site will assist you in identifying content that is ranking high or being shared widely and bringing a disproportionate amount of your traffic. Similarly, if some pages perform exceptionally well in converting visitors to email subscribers or customers, Google Analytics can assist you in identifying those as well.

When you can pinpoint the pages performing the best for your various goals, you can analyze why they are successful and shape a strategy for your website’s future success based on past achievements.

9. It Can Track Conversions

The main goal of most e-commerce websites is to boost their sales. If a visitor comes to your website and buys a product, they will become a customer, and the process will be counted as a conversion. Different websites will want visitors to take different actions. Conversion tracking in Google Analytics can be set up for your website based on the primary activities you want visitors to take. 

For most websites, this data will be the most crucial indicator of whether your website performs its primary function. Google Analytics will assist you in determining what is working and why on your website to increase conversions.

10. Track Your Website’s Bounce Rate

One of the most important metrics is bounce rate, which refers to the percentage of visitors who exit your website after only viewing one page. It is critical to reduce this rate as much as possible. Many businesses experience high traffic but low conversion rates. This means that people visit your website but aren’t finding what they’re looking for. As a result, there is a high bounce rate. A high bounce rate necessitates immediate action to determine the cause.

Google Analytics, on the other hand, provides a detailed report of the pages with a high bounce rate. A high bounce rate could indicate that your website is not correctly optimized, or that your landing page is not appealing enough for them to sign up. As a result of the detailed bounce rate report, you can identify ways and means to reduce your website’s bounce rate.

The Bottom Line

In more advanced ways, Google Analytics for WordPress site can do wonders for your business. It gives you valuable insights that you can use to improve your website’s performance and increase conversions. Despite the fact that there are numerous other analytics management platforms available, Google Analytics remains a free and highly relevant solution for managing your website’s analytics. You can even find blogs about Google Analytics for WordPress site on major WordPress Hosting providers.

There are numerous reasons to use Google Analytics for WordPress site, and none to avoid it. Set it up on your website so you can start understanding how people interact with you online and measuring your website’s success.