One operator. Your whole revenue engine.
Seven years between media-buying desks and code editors. No agency vs. dev finger-pointing — one number, one owner.
Hands-on, daily, accountable.
I'm Inon Cohen Raz — an experienced PPC campaigns manager and marketing strategist. I run paid campaigns for e-commerce brands every day, and I build the storefronts that turn those clicks into customers.
I work with founders, not procurement teams. No outsourced account managers. No vanity dashboards. Just one operator who owns the number end-to-end — traffic, site, conversion.
A track record, not a pitch.
Every step took me closer to one job description: the person who owns your e-commerce revenue engine.
- 2021 — Now
Founder & Lead Campaign Manager
INONCR · E-commerce growth studio- —Built and scaled paid acquisition for 50+ DTC brands across fashion, beauty, wellness and gadgets.
- —Average ROAS lift of 3× within the first 90 days of takeover.
- —Shipped conversion-first Shopify storefronts in under 4 weeks.
- 2019 — 2021
Head of Performance
Digital agency · Tel Aviv- —Managed monthly ad budgets of $250K+ across Meta and Google.
- —Led a team of 4 media buyers and creative strategists.
- —Owned reporting, forecasting and client growth roadmaps.
- 2017 — 2019
Media Buyer & Web Developer
Independent- —Bridged dev and marketing — shipped landing pages and ran the traffic end-to-end.
- —First clients in Israel and Europe; long-term retainers from cold outreach.
- 2015 — 2017
Foundations
Self-taught + on-the-job- —Started with affiliate funnels, learned the math behind every click.
- —Built and broke things daily. The school nobody graduates from.
Tools I use every week — not just on a slide.
I keep the stack small on purpose. Fewer tools, deeper mastery, cleaner data. Everything below is hands-on, in production, today.
30 minutes. No pitch deck.
One real insight on your funnel.
Tell me about your store and your campaigns. You'll leave the call with at least one concrete thing to fix this week — whether we work together or not.
