Ever wondered how and why Google Adsense pays you for the visitors your content brings? A general understanding would be that Adsense charges the advertisers. The understanding is correct because this is exactly what happens. Let’s suppose that an affiliate marketer is trying to promote a brand, product, or service on a website. Whenever a user clicks on a banner or a text-based ad displayed on the website, the marketer becomes eligible to get a commission based on the terms and conditions laid out by the merchant he has partnered with. Merchants often offer a flat fee or a percentage-based commission to affiliate marketers.

Brands or advertisers pay search engine advertising like Google Ads, Microsoft Advertising, and Amazon Advertising in PPC(Pay Per Click). Every brand sets its PPC percentage, and a metric is chosen to calculate the clicks. The two famous metrics are CPC and CPM. This article will discuss the best CPC affiliate programs in 2022, i.e., those programs that support the Cost Per Click metric.

Understanding Cost Per Click

Cost per click is an online advertising revenue model that a website would use to bill advisers depending on the number of times the visitor clicks on a display ad attached to the website. Another alternative for CPC is CPM which would charge 1000 ad impressions for the display of the ad, regardless of whether or not a viewer clicks on the ad.

Advertisers commonly use cost per click with a set daily budget for a campaign. When the advertiser’s budget is reached, the ad is removed from the website’s rotation that would remain about the billing period. A website with a cost-per-click rate of 10$ would advertise 100$ for 1000 click-throughs.

Most publishers use a third party to match them with advertisers. There are large and famous entities like Google Ads, which uses the Google Adsense platform, and Media.net, which works on Bing/Yahoo.

How Is CPC Calculated?

A formula calculates the cost per click, the cost to an advertiser divided by the number of clicks. If an advertiser paid $180 for a campaign that attracted 24 clicks, the CPC would be 180 divided by 24. The CPC metric is used by some of the best CPC affiliate programs.

  ∴CPC = (Cost to an advertiser / Number of clicks)

Assessing the paid search campaign performance and return on investment can be confusing as different platforms use different attribution models to measure conversions.

Let’s see an example of Adwords, which only focuses on the performance of the paid search efforts regardless of other channels and conversions to paid ads. Nevertheless, the interaction with a paid ad was the last touchpoint in the customer’s buying journey or not. If a customer clicks on a paid ad and does not convert, it later returns to your website directly to complete the order. If a customer had several interactions with paid search ads, with a shopping ad first and then a remarketing ad, conversion credit will be gone to the last click.

How Much Does A Click Cost?

The Cost Per Click depends on a few factors which are;

• Quality Score: Measured on a scale of 1 to 10.
• Ad Rank: Determine the ad’s position in SERP
• Campaign and ad settings, like budget, bid, keywords, and targeting
• Industry
• Google Ad network
• PPC tools and services

A maximum amount of 2$ can be bid on Google Ads. That system works under algorithms that judge your ads and doesn’t charge more than your bid.

The system of Google Ads applies discounts to advertisers with higher ad Quality Scores. The advertiser’s content determines the score of the search terms used and the relevance of the Ads. You will also be rattled at the position of your ad as you lower your bid, again adjusting for the other factors evaluated by the platform. The best CPC affiliate programs offer different prices from one another.

Also Read: How To Add Free SSL Certificate To WordPress Website – 2022

CPC Vs CPM – Which One Is Better

In the world of print, advertisers choose issuings that match their customer profiles and place ads in them. They pay more for bigger ads and more prominent placements, considering the effectiveness of those ads can usually be implied by tracking the after and before sales numbers. Contests and coupons are among the strategies that help them better track their ads’ effectiveness.

Advertisers know how many people are interested enough to click on their ads in the online world. That has led to two of the primary ways to reach consumers through web advertising:

CPM(Cost per mile) or cost per thousand is a pricing model that charges advertisers for the time their ads are displayed to consumers. It is calculated by dividing the total amount spent on advertising by 1,000 impressions or views. CPC, on the other hand, charges advertisers only for the number of times consumers would click on their ads to get further information on a product. CPM is a more expensive form of advertising because the advertiser only pays when people see their ads.

Without wasting any more time, let’s move forward to the Best CPC Affiliate Programs of 2022:

The Best CPC Affiliate Programs In 2022

Following are the top 5 best CPC affiliate programs in 2022. All the mentioned programs support the CPC metrics for calculation on Pay Per Click. However, the programs may include those that support other search engines like Bing and Yahoo instead of Google.

Ezoic

Wondering why Ezoic is on top even though it is not the largest? This is because we don’t rate based on size but on the basis of perks offered by the network. Ezoic is a small but more modern PPC affiliate network. The best thing about Ezoic is that it can easily be integrated with top affiliate networks like Google Adsense and Media.net. Advertisers and PPC affiliate marketing publishers on the web enjoy access to automated optimizations to improve conversion rates and advanced testing features. The ad application can respond to and adopt different visitors who arrive on your page. Ezoic claims that these features directly improve the UX for the users.

Working On Ezoic

Ezoic uses a unique measurement among pay-per-click programs to set session earnings: Earnings Per Thousand Visits (EPMW). This system accounts for many factors on the web page where ads are measured and awarded at different rates.

The most important factor is the device sending the traffic, such as Mobile or PC. The Ezoic calculator helps you predict your earnings on your PPC affiliate marketing website based on the traffic you already receive.

Ezoic also offers a wide range of ad formats. Some of the PPC ads are anchor ads, much like the affiliate links you would use in the text. Several factors sum up to make Ezoic on of the best CPC Affiliate Programs in 2022. The highest rate on Ezoic is for Desktop traffic, so If you have a PPC affiliate marketing site that already receives a lot of it, you will be in a great position to earn big from this network.

Google AdSense

The ultime entry in the list of best CPC Affiliate Programs, Google Adsense is the largest online advertising platform in the world. It is already home to millions of affiliate marketers looking for an extra buck, and few networks are better known for their PPC affiliate programs. There are millions of advertisers affiliated with this network, and they come from a nearly unlimited number of niches.

Publishers who sign up for Google ads enjoy Google’s significant technology advantage. AdSense has some of the best analytical tools in the game and uses its search insights to deliver highly relevant advertisements to your website’s traffic. Isn’t that Great?

Working On Google AdSense

Making money with Google AdSense depends on your ability to generate impressions from the visitors you are already attacking to click any on-page affiliate link. While the advertisers will pay per click, you are rewarded for impressions.

Google is very picky about traffic qualities, so if you want to get paid, you need to attract traffic that’s searching lucrative categories. This wouldn’t be a problem if you already care about getting high-quality visitors for your pay-per-click programs.

You must be careful to avoid getting banned from the PPC network. It doesn’t take much to be accused of fraud, and there aren’t reliable ways to appeal.

Media.net

With premium features and extensive perks, the only thing that puts Media.net down on the list is that they don’t support Google ads. But don’t give up because Media.net is a major player in the larger ad network. Advertisers worldwide pay to do their pay-per-click advertising here. It is one of the best CPC affiliate programs involved with Bing. It serves over $6 billion worth of PPC and other ads annually on some of the internet’s highest-traffic sites. 

Working On Media.net

Making money with Media.net is a matter of maximizing the views. The Network allows you to have three pages of advertisements, which means you can achieve three impressions for each person who reaches and sees the PPC ads. This can allow you to rack up 1000 impressions when you need to receive payouts, taking advantage of it. You are free to generate links on each traffic, maximizing value.

You must keep things on the level to stay with this CPC program. Many have complained that Media.net bans people quickly over low traffic quality and is suspicious of click fraud.  

Sovrn (Formerly VigLink)

Sovrn is a smaller but substantial advertising service that works with over 40,000 independent websites, including many affiliates who want to take advantage of pay-per-click monetization. It supports a good variety of CPC ad formats and sizes.

As a member, you can use an impressive array of tools to enhance the user experience, collect data, and add new website features. This makes for some impressively easy testing combined with Sovrn’s analytics features. You can easily see and optimize audience, revenue, and other measures.

This network has grown to the point that its pay-per-click affiliate program is now regularly recommended as an alternative to AdSense.

Working On Sovrn

Like several other pay-per-click affiliate programs on this list, Sovrn reserves the best rates for US-based traffic. If you are making money off a good US affiliate program, that is a criterion you already meet. If most of your traffic is not from the US, joining this PPC network will be difficult, and you won’t get paid much.

The Bottom Line

So you have created a top-class WordPress website on your favorite niche using the best hosting services, themes, and plugins. You also invest time and money in publishing content, building backlinks, security, and getting good monthly traffic. It is time to get paid back for your efforts with the best CPC affiliate programs in 2022. However, Adsense is the biggest name, and programs like Ezoic offer higher pay rates which is a good way to attract users. 

All the mentioned programs allow you to monetize your content using their ways and to ask different requirements. Your overall goal is to maximize your CPC without negatively affecting your website’s user experience.