Inon Cohen Raz
Plans and manages the advertising operations of a range of leading companies and e‑commerce brands in the Israeli market
Inon specialises in planning and managing advertising, analysing sales data, and connecting campaigns to the company's business performance.
What Inon does for companies
At the core: planning and managing the whole advertising operation, from strategy to campaigns. Alongside it, complementary capabilities that strengthen the result at the till.
Business strategy
A working plan that connects the company's revenue targets to its advertising budget and channels.
Read 02Advertising tactics and media planning
Budget allocation across platforms, audiences and periods, with clear targets for each channel.
Read 03Meta campaign management
Facebook and Instagram: account structure, creative, audiences and daily optimisation.
Read 04Google Ads campaign management
Search, Shopping, YouTube and Performance Max, with keyword research and bid management.
ReadAdvertising on ChatGPT and AI engines
Presence and advertising in the new search channels, and preparing the site to appear in AI answers.
Read 06E-commerce site development
Shopify and WordPress stores built around conversion rate, order value and mobile speed.
Read 07Corporate site development
Sites for companies and professionals that convey authority and generate enquiries, without looking like a landing page.
Read 08Reports, automations and analytics
Clean measurement, dashboards that connect advertising to sales, and automations that save manual work.
ReadNumbers from live accounts
Screenshots and data from ad accounts Inon manages right now, covering the last 30 days. Client names are hidden; the category stays.
Meta Ads- Spend
- ₪82,075
- Reported purchase value
- ₪1,002,248
- Purchases
- 1,521
Meta Ads- Spend
- ₪32,201
- Reported purchase value
- ₪318,278
- Purchases
- 948
And on Google Ads, over the same period
Google AdsAttributed conversion value of ₪331,941 from ₪25,257 in spend. Up 32% on the previous 30 days, with only 9% more budget.
Google AdsAttributed conversion value of ₪141,954 from ₪5,304 in spend over the holiday season. 2.2x the previous 30 days on almost the same budget.
Google Ads596 enquiry conversions in 30 days, at an average of ₪21.8 per conversion, from ₪12,981 in spend.
These are conversion values as the ad platforms attribute them, not sales data from the till. In day-to-day work Inon checks them against the store's actual figures.
In the end, the number that matters most is in the till — not in the ad platform.
For Inon, campaign management begins in the advertising platforms but does not end there. The work covers advertising budgets, customer acquisition costs, conversion rates, product performance, landing pages, promotions, user behaviour and sales cycles.
Combining these data points makes it possible to decide on the basis of the full business picture, and to direct budget to where it can make the most meaningful difference.
What clients who worked with Inon say
Testimonials as written by the clients, translated from the Hebrew original.
I warmly recommend Inon's service. A lot of patience and professional knowledge that brings results. Inon knows how to remove the distractions (all the technical handling) and let you focus on results. I saw a return on the investment within a short time, and when it shows in your pocket, that is the proof. I am happy to continue with the service.
I recommend that anyone who has a business and wants to move forward in marketing, to get leads and close deals, work with Inon Cohen Raz. I had two marketers before who simply did not understand the needs of my business and brought me cold leads. Thanks to Inon we focused our campaigns; now the volume of leads is huge, the leads are warm and relevant, and we are reaching very, very good results.
Inon is a very, very meticulous person. He turned everything around in my business! My leads used to cost 15, 17 and 20 shekels each, and today I pay less than half, around 8 to 10 shekels per lead, and it will go down further, I am sure. I recommend him to anyone who can work with Inon; it will change your marketing and everything you thought about marketing in your business until today.
Inon provides our office with comprehensive digital services. As part of his service he handles our Google and Facebook campaigns. Worth noting: the level of precision, professionalism and service. What stands out most is his knowledge and full command of the advertising platforms, and his constant wish to improve our results and our success. We appreciate it greatly, and are happy with a collaboration that contributes to us significantly.
I warmly recommend Inon! As a lawyer, it is very important to me that my advertising is precise, ethical and effective. Inon took our advertising budget and maximised it impressively. Thanks to his thorough management and ongoing optimisation, we saw a marked rise in the number of relevant clients. Inon is a professional in his field, very service-minded and attentive to every detail.
Inon, I paused the campaigns because I cannot manage to answer all the messages and enquiries I am receiving. You were the piece of the puzzle I had been missing all this time. Thanks to you I get a great many enquiries and messages, and unfortunately I cannot keep up with the load. Thank you, thank you, thank you!
A friend recommended Inon to me and it was a precise recommendation. Inon is super professional, high quality, with broad knowledge and, most importantly, gives amazing service. Inon also built me a website with a built-in ordering system at the highest level I could have asked for, and is also responsible for the digital marketing on social networks, which brings excellent results. I warmly recommend him! And I am sure you will be the next to recommend.
I approached Inon about building a website for the company and the vision that guides it. It is important for me to say that I had already been through several failed attempts and was a little disappointed. Inon carried out a precise and thorough information-gathering process, managed to understand the company's central vision and produced exactly the right site. Inon was the first to bring the digital home of Daniel Wellness to life in the way I had always dreamed! Highly recommended.
After an extensive search for a reliable and professional person to build the website for my business, I reached Inon. I had received recommendations about him from several people, and now it is my turn to recommend. I met a modest, kind person with plenty of motivation and creativity. From the first moment he understood what I wanted and understood my vision for the site. The site that went live is exactly what I wanted for my business. Perfect user experience, colour, precision. Warmly recommended.
Who manages your advertising
Inon started out as a campaign manager at an advertising agency, working with some of the largest clients in the Israeli economy. The best practical school there is.
Independent, working remotely with companies and agencies in Israel during their business hours.
Direct retainers with e-commerce companies, and a long collaboration with Alon Suzi running campaigns for car dealerships, including Hiluch Shishi, Rechev Rishon and Autopia Toyota.
The Colosseum, RomeE-commerce is a game of numbers
In an e-commerce store, every decision affects the next.
That is why Inon looks at advertising as part of a single system. The central question is how the existing budget can be used to grow the company's activity the right way.
Thoughts, data and marketing
What really happens when you cut the ad budget in half?
What happens to sales volume, customer acquisition cost and channel mix when the ad budget drops, and why the outcome is not always proportional.
More traffic does not always mean more sales
On the gap between growth in site visits and growth in revenue, and what to check before increasing budget.
How much can a company really afford to pay for a new customer?
Calculating customer acquisition cost against gross margin, average order value and returning-customer rate.
