Advertising on ChatGPT and AI engines
A growing share of searches now starts in a conversation with an AI engine rather than a search box. Companies that want to appear there need two things: presence in the new ad formats, and a site that AI engines understand and cite.
A personal reply within 48 hours · an introductory call with no commitment · working directly with Inon
What the work includes
Inon follows the advertising formats opening in ChatGPT and other AI engines, and sets up activity in them when there is a fit with the company's audience and budget. Because these channels are new, the work is done with defined test budgets and close measurement against the other channels.
In parallel the site is prepared to appear in AI answers: clear content structure, structured data, product and service pages that answer real questions, and content that engines can cite. It is the natural continuation of organic search.
Included in the service
Sound familiar?
Competitors appear, you do not
When ChatGPT is asked about your field, other names come up.
Organic traffic eroding
Fewer clicks from Google, as some searches move to AI answers.
A site engines cannot read
Content without structure, structured data or clear answers to questions.
Not sure it is relevant
You want to test the new channel without betting a large budget.
An illustration from the work
An AI answer with sources, alongside a sponsored suggestion.
For illustration only. The names and numbers are not those of a real client.
How it works
Presence check
How the company and its competitors appear today in AI answers, and what the site is missing.
Preparing the site
Content, structure and structured data that engines understand and cite.
Advertising pilot
A test campaign with a defined budget, measured against the other channels.
Decision
Expand, adjust or stop, according to the data and not the trend.
Want to appear in AI answers?
Leave your details and Inon will get back to you personally within 48 hours. Already in the introductory call you will get a few first directions for improvement.
The metrics at the centre of the work
Referrals from AI engines
How many visitors reach the site from AI answers.
Mentions in answers
In which questions the company is mentioned, and in which only competitors.
Conversions from the channel
How many of these visitors buy or leave an enquiry.
Cost against existing channels
Whether the new channel is cheap or expensive relative to Meta and Google.
What you receive at the end
Presence report
How the company and competitors appear today in AI answers.
Site adjustments
Content structure, structured data and Q&A pages.
Pilot summary
Test results and a clear recommendation: expand, change or stop.
Who it is for
Companies that want to be first
In new channels costs are low and competition is small, for those who enter early and measure correctly.
Companies with content and expertise
AI engines cite sources that explain well. Companies with real knowledge benefit from that.
Frequently asked questions
Does it replace Google and Meta?
No. It is an additional channel examined alongside them, and its test budget is relatively small until the data justifies expansion.
How is it different from organic SEO?
The basis is similar: a clear site with good content. The difference is in the content structure and structured data that AI engines need in order to cite a source.
How is success measured?
Identified referrals from AI engines in analytics, mentions of the company in answers, and ultimately sales that originate there.
Working directly, with no layers in between
Agency experience, freelance flexibility
Campaign management for some of the largest clients in the economy, and since 2022 independent work with budgets of tens to hundreds of thousands of shekels a month.
Measured against the till
Decisions follow the company's sales data, not what the ad platforms report.
Full transparency
The accounts stay yours, with full access, a fixed weekly report and replies during Israeli business hours.
I warmly recommend Inon! As a lawyer, it is very important to me that my advertising is precise, ethical and effective. Inon took our advertising budget and maximised it impressively. Thanks to his thorough management and ongoing optimisation, we saw a marked rise in the number of relevant clients. Inon is a professional in his field, very service-minded and attentive to every detail.
Works well together with
Google Ads campaign management
Search, Shopping, YouTube and Performance Max, with keyword research and bid management.
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