Inon Cohen Raz
Plans and manages advertising for companies and e-commerce brands, specialising in the link between advertising budgets and the company's sales.
Nir Zvi
Inon was born and raised in Moshav Nir Zvi. He spent his teenage years in the Scouts, and grew up in a family with an independent business background, from which he absorbed an early interest in the numerical side of business.
Israeli Navy
He began his service as a naval combat soldier and later served as a maritime coordination NCO in the operations department. The role involved working with many parties in parallel, continuous coordination and decision-making under time pressure.
The professional path
After his discharge Inon built his first website, and from there found his way to paid advertising. Since then: studies, an advertising agency, remote work and an independent practice. Every station in detail on the career page.
The move to Italy
After Tali, his partner, completed her military service as a combat soldier in the air-defence array, the two decided to move to Europe together ahead of her medical studies. Having considered Prague, Budapest, Milan and Rome, they chose Rome as their new home. Ahead of the move Inon joined Indocs, where he managed advertising for physicians and private clinics in a remote position. When the company moved to a hybrid model, he chose to leave and go independent.
Living in Italy, working with Israel
The small time difference between Italy and Israel allows smooth work during the business hours of the companies Inon works with.
Campaign management, reporting and analytics happen in online systems anyway, so physical location does not affect the quality of the work or availability. During visits to Israel, face-to-face meetings are held as well.
