Inon Cohen Raz
Plans and manages advertising operations for companies and e-commerce brands. Lives in Italy, works remotely with the Israeli market, and specialises in the link between advertising budgets and a company's revenue.
Nir Zvi
Inon was born and raised in Moshav Nir Zvi. He spent his teenage years in the Scouts, and grew up in a family with an independent business background, from which he absorbed an early interest in the numerical side of business.
Israeli Navy
He began his service as a naval combat soldier and later served as a maritime coordination NCO in the operations department. The role involved working with many parties in parallel, continuous coordination and decision-making under time pressure.
Entering marketing
After his discharge, Inon built his first website and through it discovered paid advertising. In 2020 he studied digital marketing at HackerU and chose to focus on campaign management and the data side of the field.
Campaign manager at an advertising agency
In 2021 he joined Ocean Media, a subsidiary of the advertising agencies Gitam BBDO and Yehoshua TBWA. As a campaign manager he was responsible for setting up, managing and optimising paid advertising for clients among the largest in the Israeli economy, with monthly budgets of tens to hundreds of thousands of shekels. It was the best practical school he could have asked for.
The move to Italy
After Tali, his partner, completed her military service as a combat soldier in the air-defence array, the two decided to move to Europe together ahead of her medical studies. Having considered Prague, Budapest, Milan and Rome, they chose Rome as their new home. Ahead of the move Inon joined Indocs, where he managed advertising for physicians and private clinics in a remote position. When the company moved to a hybrid model, he chose to leave and go independent.
Independent work
Since then Inon has run his professional activity from Rome, working remotely with companies, businesses and agencies in Israel. His work focuses on e-commerce companies and stores, with which he works on direct retainers, alongside extensive automotive experience through a long-standing partnership with Alon Suzi. Along the way his responsibility has grown from managing the campaigns themselves to planning activity, allocating budgets and analysing the sales data behind them.
Today
Inon lives in Rome and runs his activity in Israel from there. In 2026 he enrolled in the Management, Finance and Control programme at LUISS Business School, as part of expanding his professional scope into management, finance and business development.
Living in Italy, working with Israel
Since October 2022 Inon has run all his activity from Rome. The small time difference between Italy and Israel allows ongoing work during the business hours of the companies he works with, and meetings take place by video, phone and WhatsApp.
Campaign management, reporting and analytics happen in online systems anyway, so physical location does not affect the quality of the work or availability. During visits to Israel, face-to-face meetings are held as well.
