Google Ads campaign management
Google catches the customer at the moment of search. Search, Shopping, YouTube and Performance Max are four different tools, and each requires its own structure, management and measurement.
A personal reply within 48 hours · an introductory call with no commitment · working directly with Inon
What the work includes
The work starts with keyword research and the right split between Search, Shopping and Performance Max campaigns. For e-commerce stores a proper product feed is built in Merchant Center, which is the basis for any profitable Shopping activity.
Then comes ongoing management: bids, negative keywords, ads and extensions, landing pages, and performance analysis by product and by query. Here too the metric is actual revenue and not only the conversions Google reports.
Included in the service
Sound familiar?
Clicks without sales
Budget poured into broad queries that bring no revenue.
Performance Max takes it all
One campaign eats the budget with no visibility into what works.
A product feed with errors
Products are rejected in Merchant Center and do not show in Shopping.
Conversions that do not match the till
Google reports sales that do not appear in the store system.
An illustration from the work
A search ad and Shopping ads appear together at the moment of search.
For illustration only. The names and numbers are not those of a real client.
Women's running shoes | Free shipping and easy returns
A range of models for running and training, in full sizes. Fast nationwide delivery.
How it works
Account and feed review
Analysing history, queries, structure and the product feed, and identifying spend that does not bring revenue.
Rebuild
Campaign structure by search intent and by product, with accurate conversion tracking.
Ongoing management
Bids, negative keywords, new ads and landing page tests.
Reporting
Analysis by product, query and campaign, against actual revenue.
Numbers from live accounts
Screenshots and data from ad accounts Inon manages right now, covering the last 30 days. Client names are hidden; the category stays.
Google AdsAttributed conversion value of ₪331,941 from ₪25,257 in spend. Up 32% on the previous 30 days, with only 9% more budget.
Google AdsAttributed conversion value of ₪141,954 from ₪5,304 in spend over the holiday season. 2.2x the previous 30 days on almost the same budget.
Google Ads596 enquiry conversions in 30 days, at an average of ₪21.8 per conversion, from ₪12,981 in spend.
These are conversion values as the ad platforms attribute them, not sales data from the till. In day-to-day work Inon checks them against the store's actual figures.
Want to see where your Google budget goes?
Leave your details and Inon will get back to you personally within 48 hours. Already in the introductory call you will get a few first directions for improvement.
The metrics at the centre of the work
Return by product
Which products return the investment and which only spend budget.
Impression share
In what share of relevant searches the ad appears at all.
Cost per conversion
What each purchase or enquiry costs, by campaign and query.
Wasted search terms
Searches that bring clicks without revenue, blocked on an ongoing basis.
What you receive at the end
Account structure and a healthy feed
Campaigns by search intent, and a product feed without errors.
Negative keyword lists
Lists updated weekly that prevent repeated waste.
Report by product and query
A picture of what sells, through which searches, and at what cost.
Who it is for
Stores with a catalogue
Shopping and Performance Max are the strongest engine for stores with dozens of products or more.
Services with search demand
When customers search for the service on Google, a precise search campaign is the most direct way to them.
Frequently asked questions
Google or Meta?
Usually both, in different roles: Meta creates demand, Google captures it. The split between them is part of the media plan.
How long until results are visible?
Search campaigns respond within days. Shopping and Performance Max usually need two to four weeks of data to stabilise.
What about YouTube?
YouTube is used mainly for reach and video remarketing, and is added when there are video assets and a budget that justifies it.
Working directly, with no layers in between
Agency experience, freelance flexibility
Campaign management for some of the largest clients in the economy, and since 2022 independent work with budgets of tens to hundreds of thousands of shekels a month.
Measured against the till
Decisions follow the company's sales data, not what the ad platforms report.
Full transparency
The accounts stay yours, with full access, a fixed weekly report and replies during Israeli business hours.
Inon is a very, very meticulous person. He turned everything around in my business! My leads used to cost 15, 17 and 20 shekels each, and today I pay less than half, around 8 to 10 shekels per lead, and it will go down further, I am sure. I recommend him to anyone who can work with Inon; it will change your marketing and everything you thought about marketing in your business until today.
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