E-commerce site development
A sales site is not a business card. It is the pipe through which all the traffic that advertising brings passes, and every percentage point in its conversion rate is worth money at the till. That is why it is built around numbers, not only around design.
A personal reply within 48 hours · an introductory call with no commitment · working directly with Inon
What the work includes
Inon develops stores on Shopify and WordPress (WooCommerce), from specification to launch. The structure is set by the products, the customer journey and the advertising data: which product leads, what raises order value, and where customers drop off.
Every store launches with full measurement from day one: GA4, Tag Manager, Meta Pixel and CAPI, a product feed for Google, and mobile load speed. After launch, product pages and the checkout process keep improving according to actual behaviour.
Included in the service
Sound familiar?
Traffic without conversions
Advertising brings visitors, but few of them buy.
A slow store on mobile
Pages load slowly, and customers leave before seeing a product.
Checkout abandonment
Customers add to cart and do not complete, and nobody knows why.
Measurement that does not work
No reliable purchase tracking, so advertising works blind too.
An illustration from the work
A mobile product page, and the metrics checked on it after launch.
For illustration only. The names and numbers are not those of a real client.
How it works
Specification
Products, audience, competitors and existing data. The site map and purchase flow.
Design and development
Building the store, the product pages and the checkout, with an emphasis on mobile.
Measurement and integrations
Analytics, pixels, product feed, email and CRM.
Launch and improve
Going live, testing, and continuous improvement according to customer behaviour.
Want a store that converts more of your existing traffic?
Leave your details and Inon will get back to you personally within 48 hours. Already in the introductory call you will get a few first directions for improvement.
The metrics at the centre of the work
Conversion rate
How many visitors buy, by device and traffic source.
Average order value
How much comes in per order, and what raises it.
Cart abandonment
At which step customers leave the purchase flow, and why.
Mobile speed
Load time on the phone, where most purchases happen.
What you receive at the end
A live store with measurement
A store that launches with every event already measured correctly.
Training for day-to-day management
How to add products, promotions and content without a developer.
Improvement list
What to improve in the first months, based on customer behaviour.
Who it is for
Brands going online
A first store built correctly from day one, instead of fixing it later.
Stores where advertising does not convert
When traffic arrives but the conversion rate is low, the problem is usually in the site and not in the campaign.
Frequently asked questions
Shopify or WordPress?
Shopify for most stores, thanks to its stability and integrations. WordPress when special customisation or an existing system is needed.
How long does it take to build a store?
Usually four to eight weeks, depending on the number of products and complexity.
Can an existing store be improved instead of building a new one?
Yes. In many cases improving the product pages and the purchase flow is enough, without rebuilding.
Working directly, with no layers in between
Agency experience, freelance flexibility
Campaign management for some of the largest clients in the economy, and since 2022 independent work with budgets of tens to hundreds of thousands of shekels a month.
Measured against the till
Decisions follow the company's sales data, not what the ad platforms report.
Full transparency
The accounts stay yours, with full access, a fixed weekly report and replies during Israeli business hours.
A friend recommended Inon to me and it was a precise recommendation. Inon is super professional, high quality, with broad knowledge and, most importantly, gives amazing service. Inon also built me a website with a built-in ordering system at the highest level I could have asked for, and is also responsible for the digital marketing on social networks, which brings excellent results. I warmly recommend him! And I am sure you will be the next to recommend.
Works well together with
Meta campaign management
Facebook and Instagram: account structure, creative, audiences and daily optimisation.
Read04Google Ads campaign management
Search, Shopping, YouTube and Performance Max, with keyword research and bid management.
Read08Reports, automations and analytics
Clean measurement, dashboards that connect advertising to sales, and automations that save manual work.
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