Experience built working with real companies and real budgets

Naval combat soldier and maritime coordination NCO

Inon began his military service as a naval combat soldier and later served as a maritime coordination NCO in the operations department. The role involved coordinating many parties in parallel, working under tight schedules and making decisions in real time.

Digital marketing studies and building the first website

After his discharge Inon built his first website, and through it discovered paid advertising. During his studies at HackerU he focused on paid advertising, the structure of ad accounts and reading data.

• Foundations of advertising on Meta and Google
• Analytics, measurement and conversion tracking
• Building landing pages and sites in WordPress

Campaign manager

Joined Ocean Media, a subsidiary of the advertising agencies Gitam BBDO and Yehoshua TBWA. Responsible for setting up, managing and optimising paid advertising for leading companies and brands, with monthly budgets of tens to hundreds of thousands of shekels.

• Setting up and managing campaigns on Meta, Google and YouTube
• Working with creative, media and client teams in a large agency
• Ongoing reporting and performance analysis, weekly and monthly
• Managing budgets for clients among the largest in the Israeli economy

Campaign manager for physicians and private clinics

For about half a year Inon was responsible for all the campaigns of the company's many clients, across platforms including Google, Facebook, Instagram, Outbrain and Taboola. In parallel he worked with WordPress and Elementor, and quickly learned a new CRM system the company had begun to use. The role was remote, and made the move to Italy possible.

• Managing campaigns in parallel for dozens of clients in medicine
• Native advertising on Taboola and Outbrain alongside Meta and Google
• Building landing pages in Elementor and connecting leads to the CRM

Planning and managing advertising operations for companies and e-commerce stores

Since moving to Rome, Inon has run his professional activity independently and remotely, with companies, businesses and agencies in Israel. The activity focuses on e-commerce companies and stores, alongside extensive experience in the automotive sector.

• Direct retainers with e-commerce clients with monthly revenues of hundreds of thousands and even millions of shekels, and responsibility for their entire advertising operation
• A long-standing partnership with Alon Suzi, managing campaigns for dealerships and automotive companies
• Budget planning and allocation, sales data analysis, acquisition costs and conversion rates
• Developing e-commerce and corporate sites, setting up measurement, reports and automations

Management, Finance and Control

Enrolment in the Management, Finance and Control programme, as part of expanding professional scope into management, finance and business development. The aim: to deepen the connection between advertising and the financial side of the company, which already stands at the centre of the work.