Experience built working with real companies and real budgets

Digital marketing studies and building the first website

After his discharge Inon built his first website, and through it discovered paid advertising. During his studies at HackerU he focused on paid advertising, the structure of ad accounts and reading data.

• Foundations of advertising on Meta and Google
• Analytics, measurement and conversion tracking
• Building landing pages and sites in WordPress

Campaign manager

Responsible for setting up, managing and optimising paid campaigns for the agency's clients.

• Setting up and managing campaigns on Meta, Google and YouTube
• Working with creative, media and client teams in a large agency
• Ongoing reporting and performance analysis, weekly and monthly

Campaign manager for physicians and private clinics

For about half a year Inon was responsible for all the campaigns of the company's many clients, across platforms including Google, Facebook, Instagram, Outbrain and Taboola. In parallel he worked with WordPress and Elementor, and quickly learned a new CRM system the company had begun to use. The role was remote, and made the move to Italy possible.

• Managing campaigns in parallel for dozens of clients in medicine
• Native advertising on Taboola and Outbrain alongside Meta and Google
• Building landing pages in Elementor and connecting leads to the CRM

Planning and managing advertising operations for companies and e-commerce stores

Planning and managing the entire advertising operation for companies and e-commerce brands, and running campaigns in the automotive sector.

Management, Finance and Control

Enrolment in the Management, Finance and Control programme, as part of expanding professional scope into management, finance and business development. The aim: to deepen the connection between advertising and the financial side of the company, which already stands at the centre of the work.