Meta campaign management
Facebook and Instagram are still the central platform for most e-commerce companies in Israel. The difference between an account that wastes and an account that profits lies in the structure, the creative and the daily work.
A personal reply within 48 hours · an introductory call with no commitment · working directly with Inon
What the work includes
Inon manages the Meta account daily: correct campaign structure, audiences, budgets and bids, and above all a creative system that is tested all the time. Campaigns are measured not only by what Meta reports but against the company's sales data.
The activity also covers the infrastructure: Pixel and CAPI, product catalogue, remarketing and customer audiences, and a correct connection to the store. Without accurate infrastructure, the algorithm works on partial data.
Included in the service
Sound familiar?
Return falling month after month
The campaigns used to work, and today the same budget brings less.
Worn-out creative
The same ads have been running for months, and frequency keeps rising.
Partial measurement
The pixel misses purchases, and there is no CAPI or healthy catalogue.
An account that is hard to read
Dozens of campaigns and overlapping audiences, with no clear structure.
An illustration from the work
A feed ad and the account structure: campaign, audiences and asset types.
For illustration only. The names and numbers are not those of a real client.
How it works
Account review
A pass over the existing structure, measurement and creative, identifying waste and budget that is not working.
Infrastructure and structure
Fixing measurement, organising campaigns and audiences, and setting targets for each layer.
Creative and testing
New messages and assets every week, and systematic testing of what works for each audience.
Daily management
In the account every working day, budget decisions, and a weekly summary in plain language.
Numbers from live accounts
Screenshots and data from ad accounts Inon manages right now, covering the last 30 days. Client names are hidden; the category stays.
Meta Ads- Spend
- ₪82,075
- Reported purchase value
- ₪1,002,248
- Purchases
- 1,521
Meta Ads- Spend
- ₪32,201
- Reported purchase value
- ₪318,278
- Purchases
- 948
These are conversion values as the ad platforms attribute them, not sales data from the till. In day-to-day work Inon checks them against the store's actual figures.
Want to see what can be improved in your Meta account?
Leave your details and Inon will get back to you personally within 48 hours. Already in the introductory call you will get a few first directions for improvement.
The metrics at the centre of the work
Return against actual revenue
Return is measured against store data, not only Meta's reporting.
Acquisition cost
What each purchase or lead costs, by campaign and audience.
Click-through rate and CPM
The two metrics that show whether creative works and whether the audience is expensive.
Frequency and fatigue
When the audience has seen the ad too often, and when to refresh assets.
What you receive at the end
An organised, documented account
Clear campaign structure, consistent naming and working measurement.
Creative testing plan
What is tested each week, against what, and what each test taught.
Weekly report and dashboard
A short summary in plain language, and a live dashboard available at any moment.
Who it is for
E-commerce stores
Stores with a product catalogue and existing traffic that want to grow sales profitably.
Lead-generation businesses
Services, real estate, automotive and clinics that need quality enquiries at a known price.
Frequently asked questions
Who produces the creative?
Inon writes the messages and defines the briefs. Design and video are done with the company's designer or an external supplier, as needed.
What is the minimum media budget?
Usually from a few thousand shekels a month and up, so there is enough data to make decisions. This is examined in the introductory call.
What does reporting look like?
A short weekly summary with spend, revenue, acquisition cost and what changes next week, and a live dashboard that can be opened at any moment.
Working directly, with no layers in between
Agency experience, freelance flexibility
Campaign management for some of the largest clients in the economy, and since 2022 independent work with budgets of tens to hundreds of thousands of shekels a month.
Measured against the till
Decisions follow the company's sales data, not what the ad platforms report.
Full transparency
The accounts stay yours, with full access, a fixed weekly report and replies during Israeli business hours.
I warmly recommend Inon's service. A lot of patience and professional knowledge that brings results. Inon knows how to remove the distractions (all the technical handling) and let you focus on results. I saw a return on the investment within a short time, and when it shows in your pocket, that is the proof. I am happy to continue with the service.
Works well together with
Google Ads campaign management
Search, Shopping, YouTube and Performance Max, with keyword research and bid management.
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Budget allocation across platforms, audiences and periods, with clear targets for each channel.
Read08Reports, automations and analytics
Clean measurement, dashboards that connect advertising to sales, and automations that save manual work.
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