Managing the advertising operation, from strategy to the till
At the core, four areas of planning and managing advertising. Alongside them, four complementary capabilities that strengthen the result when they work together.
Business strategy
A working plan that connects the company's revenue targets to its advertising budget and channels.
Read 02Advertising tactics and media planning
Budget allocation across platforms, audiences and periods, with clear targets for each channel.
Read 03Meta campaign management
Facebook and Instagram: account structure, creative, audiences and daily optimisation.
Read 04Google Ads campaign management
Search, Shopping, YouTube and Performance Max, with keyword research and bid management.
ReadAdvertising on ChatGPT and AI engines
Presence and advertising in the new search channels, and preparing the site to appear in AI answers.
Read 06E-commerce site development
Shopify and WordPress stores built around conversion rate, order value and mobile speed.
Read 07Corporate site development
Sites for companies and professionals that convey authority and generate enquiries, without looking like a landing page.
Read 08Reports, automations and analytics
Clean measurement, dashboards that connect advertising to sales, and automations that save manual work.
ReadFrom an introductory call to a working plan
Introductory call
About half an hour on the company, the products, the current budget and the targets. No slide decks.
Review of existing activity
A pass over the ad accounts, the measurement and the site, identifying what works, what wastes budget and what is missing.
Proposal and working plan
A short document with the recommended scope of services, the order of work for the first months, and the price.
Kick-off
Access to systems, measurement set-up, and going live with a fixed weekly review call.
