Reports, automations and analytics
Every advertising platform tells the story that suits it. The right report connects them all to the company's sales data and shows what really happened. Automations make sure it happens without manual work.
A personal reply within 48 hours · an introductory call with no commitment · working directly with Inon
What the work includes
The work starts with clean measurement: GA4, Tag Manager, CAPI, and conversion tracking that speaks the same language across all systems. On that basis dashboards are built in Looker Studio, AgencyAnalytics or Triple Whale, showing spend, revenue, acquisition cost and profit in real time.
Automations in Make and similar tools pass leads to the CRM, send alerts on anomalies, produce automatic weekly reports and connect the systems. Price and offer tests in Intelligems add a layer of controlled experiments in the store.
Included in the service
Sound familiar?
Every system tells a different story
Meta, Google and the store report numbers that do not add up.
Manual reports
Hours every week spent copying data into a spreadsheet.
Leads getting lost
Enquiries that never reach the CRM, or arrive late.
No picture of profit
You know what you spent, not what you earned.
An illustration from the work
One report that connects spend, revenue and return from all channels.
For illustration only. The names and numbers are not those of a real client.
How it works
Measurement audit
What is measured, what is duplicated, what is missing, and where the numbers across systems do not add up.
Fix and implement
Events, conversions and integrations in order, with documentation.
Dashboard and automations
One report that everyone reads, and processes that run by themselves.
Control
A periodic check that the data stays clean as the site and campaigns change.
Want one report that shows what is happening at the till?
Leave your details and Inon will get back to you personally within 48 hours. Already in the introductory call you will get a few first directions for improvement.
The metrics at the centre of the work
Agreement between systems
The gap between what ad platforms report and what actually came in.
Event coverage
Whether every step of the customer journey is measured, from product view to purchase.
Revenue to ad spend ratio
Total revenue against total ad spend, independent of attribution.
Time saved
How many hours of manual work were replaced by an automatic process.
What you receive at the end
Documented measurement
Every event, conversion and integration recorded in one document.
One dashboard
Spend, revenue, acquisition cost and profit, from all channels together.
Working automations
Leads, alerts and reports that run by themselves, with failure monitoring.
Who it is for
Companies with several channels
When every system reports something different, one report is needed that connects everything to revenue.
Agencies and marketing teams
Dashboards and automations for the agency's clients, as a complementary service or a one-off project.
Frequently asked questions
Is this a one-off or an ongoing service?
The set-up is a project. Ongoing control is offered as a small monthly service, because measurement breaks when the site changes.
Which tools are the reports built in?
Looker Studio for most companies, AgencyAnalytics for agencies, and Triple Whale for Shopify stores that want advanced attribution.
What does “clean measurement” mean?
That every purchase is counted once, in every system, with the same value, and that the numbers in the report match what is seen in the store's admin.
Working directly, with no layers in between
Agency experience, freelance flexibility
Campaign management for some of the largest clients in the economy, and since 2022 independent work with budgets of tens to hundreds of thousands of shekels a month.
Measured against the till
Decisions follow the company's sales data, not what the ad platforms report.
Full transparency
The accounts stay yours, with full access, a fixed weekly report and replies during Israeli business hours.
Inon provides our office with comprehensive digital services. As part of his service he handles our Google and Facebook campaigns. Worth noting: the level of precision, professionalism and service. What stands out most is his knowledge and full command of the advertising platforms, and his constant wish to improve our results and our success. We appreciate it greatly, and are happy with a collaboration that contributes to us significantly.
Works well together with
Business strategy
A working plan that connects the company's revenue targets to its advertising budget and channels.
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