A senior paid media specialist for your agency, without the hire
Inon Cohen Raz plans and runs Meta and Google Ads for agency clients, under the agency’s brand. E-commerce first, lead generation too. Based in Rome, on UK and European hours.
NDA before access · your brand on everything · no contact with your clients unless you ask
Extra capacity at senior level, exactly when you need it
A new client lands before you can hire
Inon can take over an account within days, instead of after a three-month recruitment process.
Your PPC lead leaves, or is out for a while
Accounts keep running to your standard while you find the right person, or instead of finding one.
A client needs the channel you don’t run in-house
Strong on Meta but thin on Google Shopping, or the other way round. Inon covers both.
An e-commerce account needs real depth
Product feeds and Merchant Center, CAPI, Performance Max, and ROAS judged against margin rather than the platform alone.
Your brand, your client, your accounts
Inon spent his first years inside an advertising agency, alongside media and creative teams. He knows that the client relationship is yours, and works to protect it.
Hands-on management, not a monthly check-in
Numbers from accounts Inon runs right now
Last 30 days. Client names hidden, the category stays. Figures converted from Israeli shekels, the original in brackets.
Meta Ads- Spend
- $26.7K (₪82,075)
- Reported purchase value
- $325.7K (₪1,002,248)
- Purchases
- 1,521
Meta Ads- Spend
- $10.5K (₪32,201)
- Reported purchase value
- $103.4K (₪318,278)
- Purchases
- 948
And on Google Ads
Google AdsAttributed conversion value of $107.9K from $8.2K in spend. Up 32% on the previous 30 days, with only 9% more budget.
Google AdsAttributed conversion value of $46.1K from $1.7K in spend over the holiday season. 2.2x the previous 30 days on almost the same budget.
Google Ads596 enquiry conversions in 30 days at about $7.09 each, from $4.2K in spend.
Google AdsCalls and WhatsApp enquiries in 30 days at about $3.43 each, from $5.3K in spend (14.9 to 13.10.2026).
These are conversion values as the ad platforms attribute them, not sales data from the till. In day-to-day work Inon checks them against the store’s actual figures. USD at 1 ILS = 0.325 USD, October 2026.
Four low-risk steps
Intro call
20 minutes on your agency, your clients and where you need help. NDA signed straight after.
A free audit of one client account
View-only access. 3 to 5 prioritised findings in writing within 48 hours, so you can see how Inon thinks.
A pilot month on one account
Inon runs a single account end to end. You judge the work before committing to more.
An ongoing retainer per account
A fixed monthly fee for each account, and more accounts as and when you need them.
What the people who hand Inon their clients say
Inon has been running Google and Meta for our agency’s clients for several years, most of them car dealerships and importers. He works as part of our team and under our name, and our clients see the results. He manages a large portfolio in parallel without losing precision, owns tracking and reporting end to end, and is always looking for the next improvement. He is the person we trust with our accounts.
Inon knew how to manoeuvre between the various tasks from the start of his work at our company, and a further improvement in his command of the work and what it requires was evident within a short time. Alongside his professional abilities, Inon was pleasant, collegial, and knew how to pass on his knowledge to other employees in the company. We recommend Inon as a talented, professional employee with a genuine wish to contribute from his knowledge and experience, to learn more and to keep developing.
Before you get in touch
Will our clients know you exist?
Only if you want them to. By default Inon works behind the scenes, under your brand, and never contacts your clients directly.
Who owns the ad accounts and the data?
You and your client. Inon works through access you grant via your MCC or Business Manager, and everything stays with you when the arrangement ends.
How is it priced?
A fixed monthly fee per account, based on the platforms and the level of ad spend. Inon quotes after the free audit, once he has seen the account. No hourly billing.
What hours do you work?
Weekdays on Rome time (CET). That is a full overlap with UK and European business hours, and the afternoon in New York.
Can we start with a single account?
Yes, and it is the recommended way: a pilot month on one account, and then you decide.
How do you invoice?
Monthly, in GBP, EUR or USD.
